Privacy policy

1. Privacy at a glance

General notes

The following notes give a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on data protection can be found in the privacy policy below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information about the controller” in this privacy policy.

How do we collect your data?

Your data is collected on the one hand by you providing it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. These are mainly technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the data transmitted is also processed for contract offers, orders or other requests.

What rights do you have regarding your data?

You have the right at any time to receive free information about the origin, recipient and purpose of your stored personal data. You also have a right to request rectification or erasure of this data. If you have given consent to data processing, you may withdraw this consent at any time for the future. You also have the right, under certain circumstances, to request restriction of processing of your personal data. Furthermore, you have a right to lodge a complaint with the competent supervisory authority.

You can contact us at any time about this and other questions on data protection.

Analytics tools and third-party tools

When you visit this website, your surfing behaviour may be statistically evaluated. This is done mainly with so-called analytics programmes.

Detailed information on these analytics programmes can be found in the following privacy policy.

2. Hosting

We host the contents of our website with the following provider:

External hosting

This website is hosted externally. Personal data collected on this website is stored on the servers of the host(s). This may in particular include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.

External hosting takes place for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Our host(s) will process your data only to the extent necessary to fulfil their performance obligations and will follow our instructions with regard to this data.

We use the following host(s):

Sylphen GmbH & Co. KG
Philipp-Reis-Str. 4
35398 Gießen

3. General notes and mandatory information

Privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission on the internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Information about the controller

The controller for data processing on this website is:

Sylphen GmbH & Co. KG
Philipp-Reis-Str. 4
35398 Gießen

Telefon: 0641-94468-0
E-Mail: info@sylphen.com

The controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a more specific storage period has been stated within this privacy policy, your personal data remains with us until the purpose for data processing ceases to apply. If you assert a legitimate request for erasure or withdraw consent to data processing, your data will be erased unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, erasure takes place after these reasons cease to apply.

General notes on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data pursuant to Art. 9(1) GDPR are processed. In the event of an explicit consent to the transfer of personal data to third countries, processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g. via device fingerprinting), processing is additionally based on Section 25(1) TDDDG. Consent can be withdrawn at any time. If your data is required for the performance of a contract or to take pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary to fulfil a legal obligation, on the basis of Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are set out in the following paragraphs of this privacy policy.

Data protection officer

We have appointed a data protection officer.

Dauenhauer IT Management Consulting
Marc Dauenhauer
Kaiserswerther Straße 115
40880 Ratingen

Telefon: 0641-94468-0
E-Mail: datenschutz@sylphen.com

Recipients of personal data

In the course of our business activities we work with various external parties. This sometimes also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary in the context of fulfilling a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest pursuant to Art. 6(1)(f) GDPR in the transfer, or if another legal basis permits the transfer. When using processors, we only pass on personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw consent already given at any time. The lawfulness of the data processing carried out until the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have a right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Access, rectification and erasure

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to rectification or erasure of this data. You can contact us at any time about this and other questions on personal data.

Right to restriction of processing

You have the right to request restriction of processing of your personal data. You can contact us at any time about this. The right to restriction of processing exists in the following cases:

• If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification you have the right to request restriction of processing of your personal data.
• If the processing of your personal data was/is unlawful, you may request restriction of data processing instead of erasure.
• If we no longer need your personal data, but you need it for the exercise, defence or establishment of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
• If you have objected pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of processing of your personal data.

If you have restricted the processing of your personal data, this data may — apart from its storage — only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL / TLS encryption

This site uses SSL / TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL / TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to promotional emails

The use of contact data published within the framework of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam emails.

4. Data collection on this website

Cookies

Our internet pages use so-called “cookies”. Cookies are small data packages and do not cause any damage on your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent can be withdrawn at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

If further cookies and services are used on this website, you can find this in this privacy policy.

Consent with Usercentrics

This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in a data-protection-compliant manner. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).

When you enter our website, the following personal data is transmitted to Usercentrics:

• Your consent(s) or the withdrawal of your consent(s)
• Your IP address
• Information about your browser
• Information about your device
• Time of your visit to the website
• Geolocation

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consents given or their withdrawal to you. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself or the purpose for data storage ceases to apply. Mandatory statutory retention obligations remain unaffected.

The Usercentrics banner on this website was configured with the help of eRecht24. You can recognise this by the fact that the eRecht24 logo appears in the banner. To display the eRecht24 logo in the banner, a connection to the eRecht24 image server is established. The IP address is also transmitted, but is only stored in anonymised form in the server logs. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

Usercentrics is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.

Auftragsverarbeitung

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server-Log-Dateien

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• verwendetes Betriebssystem
• Referrer URL
• Hostname des zugreifenden Rechners
• Time of the server request
• IP-Adresse

This data is not merged with other data sources.

This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website — for this, the server log files must be collected.

Kontaktformular

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6(1)(b) GDPR if your enquiry is related to the performance of a contract or is necessary to take pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be withdrawn at any time.

The data you enter in the contact form remains with us until you request us to delete it, withdraw your consent to storage or the purpose for data storage ceases to apply (e.g. after your enquiry has been processed). Mandatory statutory provisions — in particular retention periods — remain unaffected.

Use of AI on the website

We use AI-supported services and/or applications on our website.

We use artificial intelligence (AI) on our website as follows:

Inputs in the PreisPiranha chatbot are sent to the OpenAI API.

If you interact with or come into contact with elements on our website in which artificial intelligence is used (e.g. chatbot), your inputs including metadata are processed in order to generate an appropriate response or reaction.

These AI-supported functions are used on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in using modern technologies on our website to improve our services and to identify new potential from interaction with our customers. If consent is required, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time.

Further information on the data processing of this tool or service can be found at the corresponding place in this privacy policy.

Enquiry by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6(1)(b) GDPR if your enquiry is related to the performance of a contract or is necessary to take pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be withdrawn at any time.

The data you send to us via contact enquiries remains with us until you request us to delete it, withdraw your consent to storage or the purpose for data storage ceases to apply (e.g. after your request has been processed). Mandatory statutory provisions — in particular statutory retention periods — remain unaffected.

Registration on this website

You can register on this website to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will refuse the registration.

For important changes, for example in the scope of the offer or for technically necessary changes, we use the email address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6(1)(b) GDPR).

The data collected during registration is stored by us for as long as you are registered on this website and is then deleted. Statutory retention periods remain unaffected.

5. Soziale Medien

Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

If the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. Instagram can then associate your visit to this website with your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data or its use by Instagram.

This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram after forwarding is not part of the joint responsibility. The obligations jointly incumbent on us have been set out in a joint processing agreement. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. Data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ und https://de-de.facebook.com/help/566994660333381.

Further information on this can be found in Instagram’s privacy policy: https://privacycenter.instagram.com/policy/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

LinkedIn

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time a page of this website that contains LinkedIn elements is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data or its use by LinkedIn.

This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/a1343190/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

Further information on this can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448.

6. Analytics tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out independent analyses. It merely serves to manage and deliver the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transferred to Google’s parent company in the United States.

Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data is summarised in a user ID and assigned to the respective end device of the website visitor.

Furthermore, we can use Google Analytics to record, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modelling approaches to supplement the recorded data sets and uses machine-learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymisierung

Google Analytics IP anonymisation is activated. Your IP address will be truncated by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google-Signale

We use Google Signals. When you visit our website, Google Analytics records, among other things, your location, search history and YouTube history as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalised advertising. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalised advertising messages. The data is also used to create anonymised statistics on the user behaviour of our users.

Auftragsverarbeitung

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce-Messung

This website uses the “e-commerce measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyse the purchasing behaviour of website visitors to improve its online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be summarised by Google under a transaction ID that is assigned to the respective user or their device.

WP Statistics

This website uses the analytics tool WP Statistics to statistically evaluate visitor accesses. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia (https://veronalabs.com).

With WP Statistics we can analyse the use of our website. WP Statistics records, among other things, log files (IP address, referrer, browsers used, origin of the user, search engine used) and actions that website visitors have taken on the site (e.g. clicks and views).

The data collected with WP Statistics is stored exclusively on our own server.

This analytics tool is used on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in the anonymised analysis of user behaviour in order to optimise both our website and our advertising. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

IP-Anonymisierung

We use WP Statistics with anonymised IP. Your IP address is truncated so that it can no longer be directly assigned to you.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Targeted advertisements can also be displayed on the basis of user data available at Google (e.g. location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks und https://business.safety.google/controllerterms/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing we can assign people who interact with our online offering to certain target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalised advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Audience creation with customer matching

To create audiences we use, among other things, customer matching from Google Ads Remarketing. In doing so we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, matching advertising messages are displayed to them within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and which actions they performed. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

More information on Google Conversion Tracking can be found in Google’s data protection provisions: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyse, among other things, the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better align our site with the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also take place across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function with which we can display targeted advertising to visitors to our website outside the website, whereby according to LinkedIn no identification of the advertising addressee takes place.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are truncated or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us as website operator to specific individuals. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it as part of its own advertising measures. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Rechtsgrundlage

If consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6(1)(a) GDPR and Section 25 TDDDG. Consent can be withdrawn at any time. If no consent has been obtained, this service is used on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in effective advertising measures including social media.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa und https://www.linkedin.com/legal/l/eu-sccs.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448.

Objection to the use of LinkedIn Insight Tag

Object to the analysis of usage behaviour and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. To avoid LinkedIn linking data collected on our website with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Auftragsverarbeitung

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

7. Newsletter

Newsletter­daten

If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered into the newsletter registration form is processed exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You can withdraw the consent given for the storage of the data, the email address and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal.

The data you have deposited with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter at us or the newsletter service provider and will be deleted from the newsletter distribution list after unsubscribing from the newsletter or after the purpose ceases to apply. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6(1)(f) GDPR.

Data stored by us for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

8. Plugins and tools

YouTube with enhanced data protection

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these pages on which YouTube is embedded, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced data protection mode. According to YouTube, videos that are played in enhanced data protection mode are not used to personalise surfing on YouTube. Ads that are played in enhanced data protection mode are also not personalised. No cookies are set in enhanced data protection mode. Instead, however, so-called local storage elements are stored in the user’s browser, which similarly to cookies contain personal data and can be used for recognition. Details on enhanced data protection mode can be found here: https://support.google.com/youtube/answer/171780.

If applicable, further data processing operations may be triggered after activation of a YouTube video over which we have no influence.

YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Fonts (lokales Hosting)

This site uses so-called Google Fonts, provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome (lokales Hosting)

This site uses Font Awesome for the uniform display of fonts. Font Awesome is installed locally. A connection to servers of Fonticons, Inc. does not take place.

Further information on Font Awesome can be found in the Font Awesome privacy policy at: https://fontawesome.com/privacy.

hCaptcha

We use hCaptcha (hereinafter “hCaptcha”) on this website. The provider is Intuition Machines, Inc., 2211 Selig Drive, Los Angeles, CA 90026, USA (hereinafter “IMI”).

hCaptcha is used to check whether data entry on this website (e.g. in a contact form) is done by a human or by an automated programme. For this purpose, hCaptcha analyses the behaviour of the website visitor based on various characteristics.

This analysis begins automatically as soon as the website visitor enters a website with hCaptcha activated. For the analysis, hCaptcha evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to IMI. If hCaptcha is used in “invisible mode”, the analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of the data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Data processing is based on standard contractual clauses contained in the data processing addendum to IMI’s general terms and conditions or the data processing agreements.

Further information on hCaptcha can be found in the data protection provisions and terms of use at the following links: https://www.hcaptcha.com/privacy und https://hcaptcha.com/terms.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/6388.

9. eCommerce and payment providers

Processing of customer and contract data

We collect, process and use personal customer and contract data to establish, content-wise design and amend our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.

The collected customer data is deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.